Modern SEO without ADS: strategies and the future with GEO

Search Engine Optimization, better known as SEO, is one of the most powerful tools for achieving organic visibility without relying on paid campaigns. At Volcanic Minds, we follow solid strategies, focusing on current best practices. In this article, we explore the key factors that have helped us achieve consistent results. Finally, we will take a brief look at GEO – Generative Engine Optimization, the new frontier of search engine optimization for AI-based engines.
A well-optimized website must be clear and accessible for users, but also for search engines. This means working on various aspects that enhance readability, structure, and relevance. Search engines reward well-organized, relevant content that effectively answers user queries. To achieve this, we focus on the following key elements:
Beyond content, a website's technical structure plays a crucial role in SEO. A well-built site not only improves rankings but also enhances user experience. To achieve this, we implement:
Open Graph sharing previews
Images are often underestimated in SEO, yet they play a crucial role in both ranking and website accessibility. Proper image optimization enhances not only the user experience but also visibility in image search results. Here’s how we optimize images across our products:
Accessibility and SEO best practices should never be overlooked. An accessible website not only reaches a wider audience but is also favored by search engines. We continuously improve these aspects through:
Google Lighthouse scores for a page on our website
Beyond traditional SEO, we are already preparing for GEO (Generative Engine Optimization), the optimization strategy for AI-based search engines. Tools like Bing Chat (integrated with ChatGPT), Google SGE (Search Generative Experience), and Perplexity AI no longer just display a list of links but generate direct responses based on the information found online.
To remain visible in this new landscape, content must meet specific criteria:
At Volcanic Minds, we ensure that our website - and all the digital products we create - are GEO-ready, emphasizing transparency, quality, and clarity in content. Being prepared for the evolution of search engines is crucial to maintaining and improving online visibility.
SEO is constantly evolving, and achieving great results without relying on paid advertising is possible. At Volcanic Minds, we focus on performance, accessibility, and clarity to ensure long-term success in search rankings.
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Publication date: March 17, 2025